WHY SMUK?

‘SMUK' is the Danish word for beautiful.

We want to inspire people to see the world through SMUK’s eyes - to see the BEAUTY of life.

SMUK London is a luxury lifestyle brand that evokes inspiration in women for all things beauty. Its essence is to provide un-compromised quality of beauty services to its guests, ensuring all leave looking and feeling beautiful.

We believe there’s an undiscovered power in encouraging women to embrace their natural beauty, to feel comfortable and beautiful within themselves. We love to spend our time with our guests, collaborating with them to create looks they’ll absolutely love. Our aim is to encourage them to cherish how truly beautiful they are.

"AT ITS CORE, SMUK MAINTAINS THE NOTION THAT ALL WOMEN POSSESS A UNIQUE NATURAL BEAUTY."

"AT ITS CORE, SMUK MAINTAINS THE NOTION THAT ALL WOMEN POSSESS A UNIQUE NATURAL BEAUTY."

WHAT WE DO

SMUK London is opening up a Beauty & Lifestyle space in the exclusive London neighbourhood Belgravia in January 2018.

The 1400 sq.ft. space will be reflecting the Scandinavian simplicity and a luxurious feeling of natural beauty and well-being. The purpose is to offer our guests an un-compromised experience of relaxation and feeling at home, enhancing a personalised relationship with the stylist and encouraging women to feel comfortable and beautiful.

 

SMUK London will be using and selling organic and sustainable products, as well as showcasing Scandinavian designer items. The experiences we are offering our guests is everything from beauty, massages, nails to a variety of bespoke hair services by some of London's best in their field. 


When the doors are opening for this beautiful lifestyle experience, you can join our exclusive membership, participate in a big range of events and workshops such as, mindfullness classes, yoga classes, showcasing the newest products, just to name a few. 

We are looking forward to welcoming you and make you a part of our family. Please join us by signing up for our news at the bottom of this page, to always stay up to date at SMUK London. 

 

OUR PHILOSOPHY

SMUK does not only care about how you look on the outside, but feeling fantastic on the inside is just as important to us.

We care about life, about the world we inhabit and about you. Therefore, we’ve created SMUK UNIVERSE to introduce you to a more conscious and beautiful lifestyle: starting from within.

Our mission is to make women feel beautiful inside and out!

"TREAT YOURSELF INSIDE AND OUT. GO FOR A SHORT HOLIDAY. REMIND YOURSELF OF WHO YOU ARE. BE INSPIRED. REFRESH YOUR PURPOSE IN LIFE."

"TREAT YOURSELF INSIDE AND OUT. GO FOR A SHORT HOLIDAY. REMIND YOURSELF OF WHO YOU ARE. BE INSPIRED. REFRESH YOUR PURPOSE IN LIFE."

MIABELLA RISTORP
Founder of SMUK London

Growing up in Denmark, I always knew I wanted to be a hairstylist and make-up artist. I especially knew that I wanted to use these skills to help others. From teaching at the Nicci Welsh Hair and Makeup Academy in Copenhagen, to working backstage at the Burberry show during London Fashion Week and Paris Haute Couture, I’ve been able to learn from some of the world’s most successful hairstylists and make-up artists.

I’m a very happy, out-going person and I’m passionate about encouraging others to do what also makes them happy. I’m always on the look-out for a new adventure in my career and I’ve spent a lot of time travelling all over the world. Now with over 14 years’ international experience, I’m ready to use my skills and share all the beauty secrets I’ve collected.